I happened to see a Wisk commercial today and was fascinated as it seemed to have a spot in it's crosshairs.  hmmmmm, the crosshair wasn't the typical crosshair but more in line with a square around the spot sorta kinda like the pictures on the side of this blog.    I couldn't find this particular commercial though like I did the Tide commercial where the mother was kinda sorta lying to her daughter saying the blouse "isn't exactly her style".(Subliminal messages and brainwashing, eh?)    Remember Psalm 46 in the King James version of the bible?  Count 46 words in and the word shake and count 46 words from the bottom and it's spear.  They changed the tide commercial and the part of the mom saying "isn't exactly her style" was removed.

There's that darn Shakespeare again. 

Could the Wisk commercial be targeting the spot?  hmmmmmmmm  very interesting, eh?

http://www.enotes.com/shakespeare-quotes/damned-spot
EXCERPT:
Macbeth Act 5, scene 1, 26–40
Lady Macbeth, as has become her wont, sleepwalks through the royal castle. As her waiting-woman and her doctor listen in, she mutters fragments of an imaginary conversation that recalls the night she and her husband conspired to murder King Duncan [see A SORRY SIGHT]. The hour is two o'clock; she upbraids her husband for his bad conscience; she insists that there will be nothing to fear once they've grabbed the crown; she marvels at how much blood Duncan had to shed. As Lady Macbeth replays this scene for the eavesdroppers, she not only incriminates herself, but also reveals the pangs of conscience she had ridiculed in her husband.
"Out, damn'd spot" is a prime example of "Instant Bard," tailor-made for ironic jokes and marketing schemes. But the "spot" isn't a coffee stain, it's blood. One motif of Macbeth is how tough it is to wash, scrub, or soak out nasty bloodstains. Macbeth had said that even the ocean couldn't wash his hands clean of Duncan's blood; Lady Macbeth, who scorned him then, now finds the blood dyed into her conscience. The king and queen persist in imagining that physical actions can root out psychological demons, but the play is an exposition of how wrong they are.